Being Responsible

One of the first TBY-Vayali micro-credit beneficiary

Last year at the World Travel Market in London, one of the leading destination management companies from Cochin asked us this question. “All your talk about responsible tourism is fine. It’s easy for a property to be more responsible than a tour operator like us. They can make simple changes like install energy saving bulbs or setup rainwater harvesting in their property. They might purchase local produces. Even if we had aspirations to be a responsible tourism operator, frankly we don’t know how to do this. Do you have some suggestions?”

This kept me thinking and here are some observations posted on The Blue Yonder blog

Social enterprises redefining sector boundaries?

“I am investigating the possibilities of creating awareness of non -malignant palliative issues among various communities and to encourage community participation, and would like some ideas and advice. Thank you very much”


We are quite certain that not many travel companies will receive enquiries that are unrelated to holiday planning! Especially something like the one above. This was a message The Blue Yonder team received from a pathologist in South Africa recently. For us, this is a proof of what an impact a maturing relationship between two social enterprises can create. One- working to spread the community owned palliative care to rest of the world (Institute of Palliative Medicine) and the other- a sustainable tourism operator using tourism as a tool to bring attention of the world to successful and inspiring initiatives like Kozhikode model of Palliative care (The Blue Yonder).



Read the complete blog here

World Green Tourism conference in Abu Dhabi

First ever event of the nature and scale, Abu Dhabi witnessed the gathering of global experts at the World Green Tourism conference on 22-24th November 2010. United Arab Emirates isn’t the place that many would relate to any thing ‘green’ or ‘sustainable’ considering the opulence and wealth that the region has witnessed.

“Considering the fact that the Emirates subsidises 50-80%of its consumers electricity bills as of now, the reasoning for a green tourism business isn’t much a financial incentive for the hospitality industry. “ says young Jad Frangieh who is the green champion at One to One boutique hotel in Abu Dhabi. On a site visit to the property, he was particularly keen on explaining that “we are not a Green hotel. However, we have decided to join the Green Hotels initiative of Abu Dhabi Tourism Authority and implement sustainable practices in our properties. It’s high time we that we all wake up and realise that maintaining a green patch of grass in a desert isn’t green and that is in fact the anti-thesis of anything green. We are glad that this conference brought in many innovators and entrepreneurs and practitioners of sustainable tourism”.

Abu Dhabi's electricity rates of 15 fils per kilowatt-hour (kwh) for expatriates and 5 fils for Emiratis are among the lowest in the world. Subash V Puthenveetil, Hygiene and Safety Mangaer from Anantara said,“We are all aware of the fact, there is so much to do in this region when it comes to sustainability. Our management is keen on being the leaders in this segment and we are ready to go with Abu Dhabi tourism in this direction”.

The conference saw experience sharing from regions as varied as Sweden, Thailand, India, Ireland, UK and UAE. Some of the speakers included, Prof. Harold Goodwin from ICRT, Mary Mulvey from Green Box in Ireland, Mansoor Mohamed from City of Cape Town, Arnfinn Oines from Six Senses Resorts and Spas in Thailand. Key note speakers included Bruce Poon Tip of Gap Adventures, Newyork Times Journalist and Author Elizabeth Becker and George Hickton, former CEO of Tourism New Zealand.

Mubarak Hamad Al Muhairi, Director General of ADTA is keen to take the sustainability initiative to a new level. ‘We have launched the pioneering Green Hotels programme, and also have initiated the Environment, Health and Safety Management System covering the entire tourism sector. We have made only small steps, but we are certainly keen on learning from other destinations to become a globally recognized, sustainable tourism destination.’

Organisers have already announced the dates for next GreenTourism conference on 5-7 December 20100 at ADNEC in Abu Dhabi. Prof. Harold Goodwin, Director of International Centre for Responsible Tourism and one of the speakers at the conference said, “For once we are seeing a serious government backed intervention to make the industry more sustainable.”

The Blue Yonder presented two case studies on its experience of working in India in a round table on Green Tourism for Hotels and tour operators as as well as in a session "conversations with industry experts:operating with a commitment to sustainability in the tourism industry.

For more details check World Green Tourism conference site

WTM musings

Four days at the World Travel Market in London can be exhaustive. Meetings, networking, product launches, dinners, drinks and further socialising. It's a world on it's own. It's a place where in the last five years we have come across some fantastic people, who inspired our initiatives, gave us more strength to pursue our dreams, when we thought we had no more energy to fight it out in the tough world of business.

2010 WTM in London was special in many ways. The Responsible tourism networking on the 8th at the 7 Dials club was a super hit. Even when it was organised on the first day, there were many people who rebooked their flights so as to come and attend the event. During the ICRT alumni networking on wednesday I came across a person who said, "Oh my! it was so wonderful, all 23 of us were camping in a room just to watch the pitches of new initiatives". The live feed had some technical glitches. However, I guess the event will be known for the enthusiasm amongst participants wanting to be connected to a network they believe would change the way we understand travel and sustainable development.

The event also resulted in forming new partnerships and alliances. University in Liverpool to ITB in Berlin, to small NGOs and community based tourism initiatives were seen building networks and exploring ways to work together. One of our partners beamed, "Looks like more business actually happens over networking with you guys than sitting in a stand and waiting for buyers to come by". I can imagine that to be quite true. Responsible Tourism Networking simply rocks. Thanks to Sally from Tripbod for the never ending enthusiasm to co-organise such fringe events.

Responsible tourism awards has become a main stay of world responsible tourism day celebrations at the WTM and looks like it's getting tougher and tougher to win an award there. This makes me happy to see two of our friends Ishita Khana and Sam Raphael from Ecosphere and Jungle Bay Resorts in Dominica honoured by Virgin Responsible tourism awards.

WTM sponsored responsible tourism networking also brought together many like minded people and it was wonderful to meet many old friends still working with such amazing passion, that you feel that you have not even touched the tip of ice berg that is sustainable tourism. Catching up with Louis D'Amore (IIPT), Fiona Jeffrey (Just A Drop), Dr. Lars R. Lindkvis (Base Camp Foundation), Justin Francis (responsibletravel.com), Dr. Lotfi Kaabi (Planet Art Exchange) and Luke Ford (Gunyah) was very inspiring. Watch out for these people in the next few months for some really inspiring news.

To see Social Tours, Help Tourism, Ecosphere and The Blue Yonder doing business on the platform of The Green Circuit for me is one of the real highlight of this World Travel Market. Looks like industry is heeding to such initiatives positively. The fact that The Green Circuit stand were always busy with one meeting or the other compared to numerous stands in Incredible India pavillion that was empty might be a message for the future way of doing trade shows. Towards the last day, while rest of the exhibitors were running for their flights or a last minute city trips, the GC partners were seen evaluating the trade show on the spot and planning for the next one. How to forget the wonderful evening spent with the whole team?!

Instead of sharing another positive news in this post as an icing on the cake, I am leaving World Travel Market with a bad taste due to some comments we had to hear from buyers and trade partners and many strangers about the attitude of Incredible India. While exhibitors like Indonesia were going out of their way to promote their local coffee ( probably one of the best coffee I had in many months!) and inviting anyone and everyone to join them, Incredible India caterers were rude, cold and even arrogant enough to refuse drinks or snacks if they were not exhibitors of India pavilion. Apparently they had "instructions" from above that the food / drink services should be provided only to the Indian exhibitors.

The staff at the counter were bluntly refusing tea and coffee to people who come by to take a sip. It was funny to see some of our friends were refused drinks because they didn't look like Indians! (Isn't that sort of racist behaviour as well?). If the catering service was only for Indian exhibitors, why on the earth did they maintain an open cafeteria and ended up gaining bad reputation for a brand that seems to be proud about Athiti Devo Bhava ( Guest is our God!).

Other than the poorly constructed stands at Incredible India pavilon, the ignorance of whoever decided to take such a stand was the most embarrassing momen. Some of us were profusely apologising to those people who brought this to our notice! Not sure if that had any impact to change the negative perception of the tourism department.

Local heroes : inspiring musical trail stories from Kerala

First batch of students getting their training in 'Idakka'

Njeralathu Rampoduval was a very pious man. He had devoted his life in the service of the Goddess in 'Tirumathaam Kunnu', and touched many lives through his melodious music. The depth in his singing, his mastery over the unique percussion instrument“Idakka” and the spirituality he evoked had hundreds of thousands of people in Kerala who listened to him, connect with their souls. It was no surprise then that when he passed away in 1996, Kerala wept as if it's soul was taken away.

His style of singing, a mellifluous blend of tribal, folk and classical styles, called 'Sopana Sangeetham' was traditionally restricted to being rendered within the temple sanctum sanctorum. Njeralathu made it his mission to bring this form of music to the common man and towards the end of his life, 'Sopana Sangeetham' was commonly heard outside the temple sanctum.

Hari Govindan was 17 years old when his father, Njeralathu died. Hari used to accompany his father occasionally during his travels and performances at various temples and public arenas in Kerala. Troubled that the “Idakka” that was his father’s life, lying unused after his death, Hari taught himself how to play the instrument to keep the memory of his father alive. Soon his mastery over the instrument and his renditions of the “Sopana Sangeetham” won him several fans. Six years ago, a group of Nila admirers who had gathered by the banks of the river, urged Hari to recite a few of his father's legendary compositions. I still remember Hari singing for the River Nila, with tears in his eyes into the night. He had composed one particular song about the river on his way while sitting in a bus!

MP Virendra Kumar (MD of Mathrubhumi) paying a visit at the temple with the Idakka. Kalyanikutti Amma is seen 4th from L, in the background is the house she stays and the land she donated

Two years ago, Hari started campaigning with the Government requesting them to provide funds or build a memorial for musicians like his father. It wasn’t uncommon to see talented exponents of traditional music dying in penury for want of patronage. Hari's idea was to record audio clips of these musicians while they were alive so that the new generation could also experience these rare voices and melodies, while giving them an opportunity to perform. He dreamt of a school where students from all segments of the society could come and learn traditional folk music and especially learn to play the Idakka, experience and spread this unique music and folk culture.

Frustrated with empty promises made by politicians and Government officials, a dejected Hari decided to auction the musical instrument of his father to raise funds to keep his memory and art form alive. The reaction from people across Kerala was extreme. Cultural stalwarts were shocked at his decision and accused him of selling art for money without really understanding his objective. But there were others who shared his anguish and deep desire of building a memorial for his musician father and providing an opportunity for similar musicians to have a place in society to be recognized. Many friends and admirers donated liberally and a wonderful campus was born where students from nearby villages come to learn traditional forms of music for free. Hari also built an impressive digital and non-digital archive of traditional music forms and musical instruments and an open-air theatre. The campus also boasts of a beautiful temple where the idol isn't just another stone sculpture, but the Idakka that his father used to play!

Crowd that gathered for the inauguration of the Kalashramam

This campus also has a small house in an obscure corner facing the hillock. This house belongs to Kalyanikutti Amma, a woman in her late 60s who helped Hari achieve his dream when the Government or the rich landlords in the region failed to do so. It was her generous donation of all her land to this cause that helped Hari build this unique memorial of art that is inspiring hundreds of youngsters today to keep traditional art forms alive. Hari didn't forget to renovate her old house within the campus for her comfortable stay.

In its own small way, The Blue Yonder worked in parallel to support Hari through bringing the attention of national and International media to his laudable initiative. David Stott, travel writer, photographer and editor of Foot Prints handbook for India inaugurated the campus, which got it a lot of well-deserved publicity. When James Newton of String Films, well known UK-based filmmaker visited the campus and saw public reaction to this initiative, he had only two words to describe it. "Mind boggling!"

'Njaralathu Kalasramam' (Kala = Art, Asramam = A learning campus), as the campus is called, is where The Blue Yonder organizes the musical trail for our travellers. In addition to experiencing musical styles of central Kerala, our travelers enjoy living in the beautiful campus as well. It gives us immense pleasure that we were part of the journey Hari started, a journey that proves that ordinary people can be the change makers, and accomplish extraordinary feats!

More on how Njaralathu Hari Govindan became part of The Blue Yonder in the upcoming blogs. Watch this space.

Destination stories : the unique fund raiser

N GopalaKrishnan with PM Narayanan Image courtesy The Hindu



This Saturday, Malayala Manorama newspaper featured a story about a gentleman called N. Gopalakrishnan who is involved in fund-raising for Institute for Palliative Medicine.



We had met Gopiettan, as we call him, about 5 years ago when The Blue Yonder had just started taking travellers to remote areas along the River Nila. He spent about a week every month in his traditionally-styled cottage called 'Vaappikudi', facing the river, mostly sitting in the portico reading and writing. His house was named after the slave his forefathers had as part of old-age feudal system in Kerala. For the occasional traveller who came visiting this region, Gopiettan makes for an ideal company. A man of letters, a close friend of writer M.T Vasudevan Nair, he entertains them with his wit and intellect while sharing anecdotes about his life in the IRAS (Indian Railways Accounts Service) and in Kolkata. His love for the railways is so great that even the gate to his cottage is designed like a level crossing! The name board written in Malayalam, Hindi and English reminds one instantly of the yellow-black railway sign boards!



A Kendra Sahitya Academy Award winner for his translation of 'Oriya classic 'Sri Radha'', Gopiettan has also translated 'The Insider', a political novel authored by earlier Prime Minister of India, P V Narasimha Rao. Malayalees though remember him for his beautiful translation of K P Ramanunni's 'Sufi Paranja Katha' (Story told by the Sufi) to English.





Sufi Paranja Katha has been made into a feature film



We met him recently again at the Institute of Palliative Medicine (IPM)). Like many citizens of Kozhikode, Gopiettan spends a few hours every week at the in-patient section at IPM. Seeing the impact the palliative care movement was having on thousands of people with terminal illness needing end of life care and the community of volunteers alike, he decided to do his bit to raise funds for the movement. He was then discussing how he planned to go about the fund-raising. When we met him after a week, he had actually traded a place with a beggar in the city as the 'spot' looked promising to 'beg'!



Rather than ask his friends for donations (which would have been far simpler and easier for him!), Gopiettan in his unique way decided to get the local community participate in this process. Elegantly dressed as always, resplendent in his royal - waxed moustache and the gold-trimmed walking stick, he cut a majestic figure as he walked about non-descript streets with a small white card requesting the public to donate Re 1 in support of the palliative care movement! Curious and amused, passers-by not just gave him the money he asked for, but impressed with his commitment and humility, many gave a lot more. In the last few months with just a few rounds of his “begging” tour, Gopiettan has collected more than a hundred thousand Rupees, in addition to raising awareness among locals in the city about the movement. With the steady inflow of small amount of cash that Gopiettan brings, IPM has now set up a separate bank account that goes by the name of 'thendu fund' (thendu means “to beg” in Malayalam).





Kozhikode Palliatve care movement: 'a beacon of hope' according to EIU report



In a world that seems bankrupt when it comes to compassion, people like Gopiettan fill us with hope. While India ranks amongst the lowest in the list of 45 countries surveyed in the recent Economist Intelligence Report on end of life palliative care, the same report highlights the palliative care initiative in Kozhikode as a beacon of hope.The report says "With only 3% of India’s population, the tiny state provides two-thirds of India’s palliative care services"



It is volunteers like Gopiettan and a movement like this that can perhaps help us dream of a 'compassionate city'.

Master carpenter of River Nila...

The village of Panniyoor on the banks of River Nila (Bharatapuzha) once decided to build a temple complex that would be better than the ones even in Heaven! The onus of building this marvel fell on their master carpenter, Perumthachan.

With a team of fine carpenters in the region, Perumthachan started the work and soon the news spread to the Heavens that the architecture of the temple complex in Panniyoor village had the potential to overshadow the splendour of the Gods. As insecure as only he could get, Lord Indra, the King of Gods himself, set out on a journey to the village to find for himself if there was any truth in these rumours. Once he saw the brilliance of the work in progress, he was overcome with envy and started plotting against the carpenters’ team.

Read the complete post on legends of Nila...posted on The Blue Yonder. blog

TBY Responsible Tourism networking at the ITB Berlin- 13 March 2009

The Blue Yonder (TBY) has been invited by ITB – Berlin to organise a networking evening to bring together Responsible Tourism initiatives across the world on the 13th March 2009. This was following the success of fringe events organised by TBY and its partner (Your Safe Planet –YSP) in relation with World Travel Market in London in the last two years. Both the events brought together individuals and organisations pursuing Responsible Tourism in destinations and markets.ITB Berlin is dedicating one day on Corporate Social Responsibility of the travel industry and is organising several workshops and conferences on CSR. The evening of 13th March will be providing a platform for Tour Operators, Grass Root organisations, Media, Policy makers and flag-bearers of Responsible Tourism to come together.

Media Partner for the RT Networking

“Being the leading travel show in the world, ITB provides a unique opportunity to learn and share from various RT initiatives across the world. The event will bring together those who are looking for promoting their RT products in the originating markets and those in the markets looking for genuine and unique products from the destinations. Considering the demand for such a gathering to learn and share, it is only natural for us to bring this event to ITB. The networking event will be organised in a way that attendees get an opportunity to present their initiatives to the gathering.”

The Blue Yonder is also organising a workshop focusing on Travel Philanthropy and Responsible Tourism prior to the RT networking event. The 45-minutes discussions and short workshop will be organised in association with Centre for Eco Tourism in Destinations (CESD), Go Philanthropic.om and Travel To Care. The session will be looking at various trends in Travel Philanthropy.

Date 13-03-2009
Venue Messe Berlin / Hall 4.1
Travel Philanthropy workshop 1700:1745
The Blue Yonder Responsible Tourism networking 1800:1930

Those who are interested in attending the event or present their initiatives in front of a gathering that understand Responsibility in Tourism, please contact itb@theblueyonder.com.

Keep yourself update on this page.
© GP 2009

Travel Scholarship to River Nila

Kick start your travel writing career by going on assignment to Kerala, India. You will enjoy a 10 day tour with The Blue Yonder, offering unique insight into the River Nila civilization. Then, after touching base with your travel writing mentor - David Stott, you will hit the road for 10 days reviewing and writing for the Footprint India Handbohok!

For more details check the worldnomads.com announcement:

Bangalore © GP 2008

Travellers Forest

Pic: These Dutch students were the first to plant saplings at the Travellers Forest
International flight companies and tour operators are now accepting their contribution to the carbon emission and atmospheric pollution. They also want to play a proactive role in offsetting the adverse affects of carbon emission. Though there are many alternatives that are being talked about on carbon-offset, investment in sustainable energy, greening the globe by planting trees etc come as some of the solutions for carbon offset. We have heard about million dollar projects (much before the global warming) run by several international and national agencies and Government departments that disappeared in no time and planting of exotic trees that killed the local flora and fauna and even created water crisis. Other than eating up tax-payers money, none of this actually did anything positive to the environment, mostly because of lack of local consultation and community participation.

More and more green cover is being lost in even places like Kerala which even until recently had approximately 30% of forest coverage. In today’s value frame work, which promotes and accepts exploitation of natural resources for private material gains, its becoming more and more difficult to motivate local communities with the arguments of global eco-restoration.

Any greening project as part of the eco-restoration will not be successful if the local communities are not the main stake holders. Our small initiative of setting up Travellers forest in association with travelling communities and local communities is actually a small step to bring back the lost green cover that could influence the global weather restoration process, which in turn will also restore the natural hydrological cycle.

Pic: Travellers becoming part of a green movement in Nila!
The value of land (in the context of Kerala) is shooting up exponentially, community lands and even the Government / Panchayat lands are considered too precious to be “wasted” by planting trees. It is in this context that we are looking at bringing in private partnerships to be flag-bearers of greening movement. We realize the fact that eco-restoration is much easily said than done. It is in this context that Nila Foundation in association with Kodeeri Nature Camp and The Blue Yonder decided to come up with Traveller’s Forest.

First such travellers Forest was inaugurated yesterday in Naduvatton village.

Munich © GP 2008

Longlisted for RT award

A message from WTM responsible tourism awards:

"We are delighted to inform you that The Blue Yonder has been long listed for the Virgin Holidays Responsible Tourism Awards 2008, founded and organised by online travel directory responsibletravel.com, in association with The Daily Telegraph, World Travel Market and Geographical Magazine.

The Responsible Tourism Awards are the largest of their kind in the world and this year attracted over 1900 nominations from members of the public for over 500 tourism organisations and individuals. From these nominations, we have now compiled a long list of organisations for each of the 13 Award categories.

You are one of 19 organisations to be long listed in the Best for Conservation of Cultural Heritage category. "

Munich ©GP 2008

River Nila covered by Mint - Lounge

Interview with Sumana Mukherjee. Words like "breathing new life into Kerala's Ganga" makes one think that the River is all live and kicking now. Earlier Travelmole also carried a story with a title "Responsible Tourism averts threat to Kerala's dying river!" Irrespective of the global attention that is now falling on our small river, as a colleague once mentioned, the truth could be that when we started working it was a dying river and now probably its a dead river! But I can certainly agree to the fact that we have managed to bring together like-minded people to think and respond to the status of our river.

München © GP 2008

Underneath the skin

TBY launch in Jaipur. Pic courtesy John Dean
We have been interacting with an American Travel operator to explore the option of working with The Blue Yonder in Rajasthan. On a visit to see our work with the communities in Jaipur, they were keen on knowing how much money was going to the communities, to the local organisations we work with, to The Blue Yonder and how we maintain the transparency in financial dealings etc. Positioning their company as a Responsible Travel company means that they were also accountable for the 'claims' of potential partners like us. Their clients will be keen on knowing how their contribution would make a difference.

Providing dignity is key while working with communities. Pic courtesey John Dean
Since most of our destination management experiences came from what we learnt from River Nila in Kerala, we take our activity partners in other destinations to understand where we come from. It's amazing to see how people from different culture ( within India) look at these initiatives in different way. Local dynamics are so different with the communities we work with in different parts of India. In some places, people continue to work with art and crafts, because they have the passion and drive to do it, but in some other places, they do it because that's all they know as a livelihood and without art they are in utter poverty.

In our journey through Rajasthan, this was something that stood up most of the time. Any tourist hotel in Rajasthan would have an evening performance. There will be artists dancing and singing and there will be tourists sitting and sipping their beers without knowing anything about the background of the artists or why they are there! For most international tourists, this is in any case something quite exotic.

Most of these artists are hired by contractors who 'outsource' them to different hotels in the cities and are paid pittance once in a month. There is absolutely no element of dignity in their work and they perform for the sake of bread-winning. They mostly just dance around, sans any energy, any passion and I don't think any one can blame them if you don't even see a sincere smile on their face. How do you smile when you are not happy? When your constant worry is about next days meal, where will that genuine smile come from?

One of our artist friend from Rajasthan after his tour of Kerala mentioned the other day, "You guys can talk about reviving art forms and tradition. That's nice. But many of the guys you work with in Kerala are grounded properly and have their livelihood. They have a basic comfort zone to explore further. In our case, we are struggling to earn our living and still want to pursue our traditional arts. We wonder how we can strike a balance between these two worlds".

Pic courtesey John Dean
When I shared our Rajasthani friends observation on Kerala artists being well off to one of our artists in Kerala, he said, "Yeah, we are good in faking. Good that our friend didnt see what is really happening behind the fancy clothes we wear and the decent looking houses we have"! There is not single day that I go to bed wondering how we will get through this month with mounting expenses in my day to day life!"
Bangalore © GP 2008