pic :The award winning print campaign of Kerala tourism
One more road show
Same old gimmicks
and, the results?
As in all Kerala tourism shows, the day was divided into three. Media interaction, B2B and corporate get together followed by drinks and dinner. B2B was a bit too cramped that many exhibitors were seen walking after buyers as they couldn't move around freely. Only those who were lucky to be in the aisle managed to meet some of their potential clients.
The corporate meet : I still have no idea why they call it as a corporate meet. Some page 3 regulars and less very few middle level managers from the corporate companies. Exhibitors from Kerala sounded quite enthusiastic to see the hall crowded by the time the presentations were all over. ( It was raining and the traffic was nasty!). The joy didn't last much when they realised that half of the seats were actually occupied by the employees and friends of the event management company.
Now that's one hell of a way to fill the hall!
We could see some new comers to the industry, taking all their energy to explain how wonderful their properties are etc etc and asking them to visit their property in Kerala. It didn't take much time for them to understand that they were not talking to any corporates, but well dressed, fashionable, always- smiling-staff of the event management company! I saw couple of them requesting back the brochures they collected so that they could distribute to someone else useful.
Now, that's shame!
pic :The award winning print campaign of Kerala tourism
Bangalore © GP 2007
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